Just about all modern business owners have come to terms with the fact that new customers tend to rely heavily on third-party review sites to learn about their products and services. Companies that aren’t receiving as many reviews as they would like face an important decision, though. They must decide whether to invest in review management software or to hire one or more people to manage these reviews for them.
Unfortunately, the majority of small companies and startups simply don’t have it in the budget to hire an entire team of professionals to manage their reviews. Thankfully, though, business owners can reap similar benefits from customer review software provided they choose a program carefully. Read on to find out about a few things to look for when choosing a software platform.
Helpful Tools and Features
No two software solutions are exactly alike, so it’s important to find out what review management tools will come with the software. Look for a platform that offers a user-friendly dashboard, multi-channel collection and filtering, a unified inbox, and data analytics at a bare minimum. These tools are all essential for processing and understanding user reviews and encouraging existing customers to leave positive input on third-party review sites.
While it is certainly a good idea for business owners to follow their customers’ examples and check out a few third-party reviews of the companies providing Review Management solutions, it’s also wise to check out a few expert reviews. Look for online articles about the software platforms themselves and the companies that provide them and see what industry experts have to say about the business’s prospects. It just doesn’t make sense to purchase software from a company that will likely go under within a few years, and while customers can certainly offer helpful information about the products they’re using right now, only experts can offer insight into these companies’ futures.
Look for Real-World Examples
Just about any review management company can claim to provide impressive results, but it’s important to evaluate whether there are real-world examples to back up these claims. Look for case studies that describe in detail how the company has helped its clients improve their sales, focusing particularly on those that are able to offer hard data regarding company growth and revenue increases. Reputable companies are typically willing to provide information about prior successful projects to potential customers either on their websites or upon request and will often offer testimonials as well.